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Summary here
In order to manually set the device in bootloader mode, hold the left button until it starts blinking:
If you would like to keep the current identity of the badge, please only start flashing from 0x100000. For more information please have a look at the slides.

Note, this is generally not needed but provides a backup solution in case something broke. You can manually flash firmwares via esptool-js or on command line with esptool:
pip install esptool